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The fallout from the violence at the U.S. Capitol continues to reverberate far beyond politics. In the business sector, companies are taking actions that make clear that free and fair elections and the peaceful transfer of power lie not only at the heart of our constitutional democracy, but are also core values of American business. For corporations and trade associations that have traditionally engaged in the political space by maintaining a political action committee (PAC), the current moment presents new challenges for staying involved in social and political issues without being seen as endorsing officials who invited the Capitol violence through their words and conduct.