Updated Jan 12, 2021 | 08:26 IST
Reliance Retail will exit from the direct sale of packaged food, grocery and FMCG products. The kirana stores will sell these products to consumers in their respective neighbourhoods. Representational image
New Delhi: Mukesh Ambani-owned Reliance Retail is set to rope in local kirana stores as franchise partners to fulfill orders placed on its ecommerce platform JioMart. Reliance Retail will exit from the direct sale of packaged food, grocery and FMCG products. The kirana stores will sell these products to consumers in their respective neighbourhoods.
The
Economic Times citing two industry executives aware of the plans mentioned in a report that the kiranas will source goods from Reliance or elsewhere. In the case of products ordered on JioMart and not in stock with the kiranas which typically sell the 300-400 most popular items Reliance Retail will supply them and the margins will be shared equally. However, Reli