Share:
Google’s lack of transparency has long frustrated publishers and independent ad tech companies, and its clandestine program “Project Bernanke” has only confirmed their suspicions that Google uses learnings from its auction to benefit itself.
Ad tech insiders met the allegations that Google secretly fed publisher ad server data into its buying systems to gain market share and keep prices low with resignation. These claims were revealed in a mistakenly unredacted court filing obtained by the Wall Street Journal.
“This shouldn t be surprising – walled gardens have access and full control over vast amounts of ecosystem data,” said Ana Milicevic, co-founder and principal of Sparrow Advisers. “The surprising part would be if they didn t use it in this way to their commercial advantage.”
E-Mail
Credit: Stefan Zimmerman
More than 1,200 people with rare diseases have received a diagnosis thanks to the integration of large-scale genomics into the Stockholm region s healthcare system. This is according to a study from Karolinska Institutet in Sweden that analysed the result of the first five years of collaboration on whole genome sequencing between Karolinska University Hospital and SciLifeLab. The work, published in
Genome Medicine, constitutes a major leap forward in the emerging field of precision medicine. We ve established a way of working where hospital and university collaborate on sequencing each patients entire genome in order to find genetic explanations for different diseases, says the paper s first author Henrik Stranneheim, researcher at the Department of Molecular Medicine and Surgery, Karolinska Institutet. This is an example of how precision medicine can be used to make diagnoses and tailor treatments to individual patients.
More precise diagnoses made possible with whole genome sequencing miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.
and contains fresh ideas on the digital revolution in media.
Today s column is written by Nicole Lesko, SVP of data, ad products and monetization for Meredith.
As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to their thoughts on replacing identity v1 (cookies) with identity v2 (publisher-sourced emails hashed up and shared with all). Or how Google, Apple and Facebook are dictating the future of the open web from behind their walls.
So what do I think? In the case of removing unconsented downstream identity and data sharing from digital advertising, I say “Bravo!”