The country s largest carmaker Maruti Suzuki India (MSI) is looking at some action in the mid-SUV segment for strengthening its market share in the vertical, in order to sustain the firm s current 50 per cent levels in the overall domestic PV sales going ahead, according to a senior company official. Currently, the mid-SUV segment is dominated by the likes of Hyundai Creta and Kia Seltos in the country. MSI is there in the segment with S-Cross but the model has so far failed to draw in big volumes for the auto major. In the mid-SUV, our market share is actually quite low, even though Vitara Brezza is leading in the entry-SUV segment. In the mid-SUV, we have the S-Cross, which we recently launched with a new engine in August.
Maruti Suzuki hints at some action in the mid-SUV segment to boost market share
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Last Updated: Jun 06, 2021, 01:54 PM IST
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Currently, the mid-SUV segment is dominated by the likes of Hyundai Creta and Kia Seltos in the country.
Reuters In the mid-SUV, our market share is actually quite low, even though Vitara Brezza is leading in the entry-SUV segment, MSI Executive Director Shashank Srivastava said.
The country s largest carmaker
Maruti Suzuki India (MSI) is looking at some action in the mid-SUV segment for strengthening its market share in the vertical, in order to sustain the firm s current 50 per cent levels in the overall domestic PV sales going ahead, according to a senior company official. Currently, the mid-SUV segment is dominated by the likes of Hyundai Creta and Kia Seltos in the country.
MSI Executive Director (Marketing and Sales) Shashank Srivastava said in an analyst call that the companys share in mid-SUV segment is quite low which it intends to increase in future