3 CMOs on how to successfully switch categories
Marketing chiefs from ANZ, Tennis Australia and Swinburne University share how they re reapplying lessons learnt in one sector to their latest CMO roles
The diversity of different category experience is something many of today s marketing leaders boast of.
So in our latest food for thought, we asked three iconic marketers who have switched industry sectors to share how the learnings they ve taken from one category and brought into their latest role.
Our question to all was this: How marketers who have switched categories, and probably audiences too, re-use their experience in very different categories?