This will go towards projects such as providing access to clean water and aiding families to earn a living, grow food and send their children to school. The key to good fundraising is keeping it personal, says Sarah Barrer from Barrer and Co, a Christchurch company that specialises in supporting not-for-profits to fundraise. Talk about why you care about the cause, and give people the reason to donate, she said. “I would focus on relationships,” Barrer said. “It’s always the care and the connection and the nurture of the relationship. “In New Zealand we’ve got a real issue with stewardship.” (The ongoing care of people who have donated.)