The pandemic made the last year a precarious one for many industries, beauty included. While some sectors understandably suffered, others thrived. Salons and spas were forced to close at least temporarily, with some never reopening; plastic surgeons, however, saw an increase in requests for procedures. Some entrepreneurs saw it as a good time to launch a beauty brand, while others had no choice but to go out of business. We just never thought beloved
Becca Cosmetics would be one of them.
On Wednesday, February 24, Becca posted a message to its Instagram grid, reading, An important message to our Becca Beauties: Glowing with Gratitude. The graphical text went on: You re all our Becca family part of this beautiful community that supports us and shares our values. It s because of our love for each of you that we are sharing with you now some very important news about the closing of our brand in September 2021.