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This past summer, dozens of major brands pulled their ad dollars from Facebook in a protest of the company’s handling of the hate speech and disinformation. Apparently the company has done enough to win back one of its biggest fish: Unilever, which announced late last week that it would be picking up its ad campaigns where they left off six months prior. Arguably, this marks the end of the boycott that when you look a little closer was never really much of a boycott to begin with.