23.02.2021
Uganda Marketers Society and Chartered Institute of Marketing announce alliance to enhance professional marketing standards
Uganda Marketers Society (UMS) and the Chartered Institute of Marketing (CIM) have signed a MoU (Memorandum of Understanding) for a Strategic Partnership to enhance professional marketing standards and practices in Uganda.
The partnership will see CIM appoint ambassadors and advisory representatives to the UMS organisation, to ensure that marketing professionals in Uganda benefit from:
● The adoption of CIM Professional Marketing Competencies to establish best practices.
● The opportunity to become chartered marketers by taking up CIM qualifications and CIM Continuous Professional Development (CPD) programmes.
● Joint networking activities and shared academic exchange to strengthen the professional marketing community and encourage career development.
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A new CMA survey has found that the majority of senior marketers received no training in the last two years
A clear age divide has emerged among UK marketers around opportunities to upskill, with a majority of those over 55 having received no training over the past two years.
The disparity is uncovered in new research conducted by the Chartered Institute of Marketing (CIM), which unearthed widespread ageism.
Training deficit
‘Digital Vision, living on the cutting edge’ showed that a majority of marketers aged 55 and over received zero training in the two years leading up to the pandemic.
This has generated concerns that senior marketers may not be equipped with the skills required to keep pace with a fast-evolving sector.