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Share There are promising signs that in-person meetings will return soon as Europe subdues the coronavirus pandemic through mass vaccination. But there will be one crucial difference from how events were staged pre-pandemic. In future, many are expected to be hybrid: some participants will attend face to face, others virtually. Hybrid events were emerging as a trend even before coronavirus, thanks to improving technology, but now they are set to accelerate rapidly. One survey published earlier this year by etc.venues found that 73 per cent of event planners tip the hybrid model to become more common. “The reality is that post-pandemic we are going to have a split audience,” said Mike Piddock, CEO of virtual event technology provider Glisser, at the Institute of Travel Management’s (virtual) annual conference last month. “Some people are going to want to be there in person and some will want to remain virtual. Maybe they are continuing to shield or feel vul

Chris parnhamBetsy bondurantCiaran delaneyEvent organisers networkInstitute of travel managementMike piddockTravel managementFranco de la croix vauboisAbsolute corporate eventsநிகழ்வு ஆர்கநைஸர்ஸ் வலைப்பின்னல்நிறுவனம் ஆஃப் பயணம் மேலாண்மைபயணம் மேலாண்மை