On Hold: First Direct customers are complaining about call wait times
First Direct is in danger of losing its customer-service crown because it cannot get a handle on call wait times.
For years the telephone and internet-only bank has topped satisfaction tables, and in January was named the best British brand by the Institute of Customer Service.
But a spate of bad reviews on Trustpilot has already dragged the bank s rating on the site to just two out of five. They are not interested in telephone customers, one reviewer wrote. I waited more than two hours to get to speak to somebody.
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