The Business Case for World Mask Week
Jul 13, 2021
It’s not on many corporations’ ESG bingo cards, but “encouraging citizens to be considerate of others” certainly comes to mind when considering the news of the past few weeks. Ongoing resistance to vaccinations, the threat of the COVID delta variant and what that all means for the fragile economic recovery - and quite frankly, our social and mental health recovery - should be top of mind for companies and everyday citizens alike. World Mask Week and more awareness surrounding this event offer organizations one way to do good for society.
Leading the charge for publicizing World Mask Week includes the Pandemic Action Network, the Africa Centers for Disease Control and Prevention (Africa CDC), the African Union, 3M and more than 50 global and regional partner organizations. The campaign seeks to unmask a universal truth: Wearing face masks in public, along with handwashing and social distancing, are still among the best ways