Mars Partners with Microsoft for its Global Digital Transformation
The plan includes a “cloud-first” strategy, leveraging AI, IoT, and digital twins across its businesses, focusing on intelligent supply chains, and delivering hyper-relevant consumer experiences.
Jun 1st, 2021
Photo Credit: Mars
The latest news of digital transformation includes a partnership between food and petcare company Mars, Inc., and Microsoft Corp, as the two build upon a longstanding technology relationship that now will impact every touchpoint across the consumer experience, the companies said.
The partnership, announced in May, marks a significant move forward for Mars, which up until now was testing out innovation in corners of the company, such as a farm-to-fork tracking application that utilizes technology from Transparency-One, running on the Microsoft Azure platform, to help monitor rice production for its Ben’s Original brand, thereby giving customers insights into where and how
Date Time
Mars and Microsoft work together to accelerate Mars’ digital transformation and reimagine business operations
Relationship fuels Mars’ transformation into digital-first company, propelling rapid innovation and growth and empowering Associates to focus on what they do best
MCLEAN, Va., and REDMOND, Wash. – May 13, 2021 – Mars and Microsoft Corp. on Thursday announced that the companies are expanding their long-term relationship with a new agreement to accelerate Mars’ digital transformation by leveraging the Microsoft Azure platform to optimize its operational speed and intelligent manufacturing supply chains. Together, the companies are working to integrate transparent and responsible data, AI and digital technologies into Mars’ global portfolio of confectionery, petcare, pet services and food businesses. This work positions Mars to further embrace market-leading digital technologies and capabilities, intelligent manufacturing and personalized customer engage
Mars and Microsoft work together to accelerate Mars digital transformation and reimagine business operations, Associate experience and consumer engagement
Relationship fuels Mars transformation into digital-first company, propelling rapid innovation and growth and empowering Associates to focus on what they do best
News provided by
Share this article
Share this article
MCLEAN, Va. and REDMOND, Wash., May 13, 2021 /PRNewswire/ Mars and Microsoft Corp. on Thursday announced that the companies are expanding their long-term relationship with a new agreement to accelerate Mars digital transformation by leveraging the Microsoft Azure platform to optimize its operational speed and intelligent manufacturing supply chains. Together, the companies are working to integrate transparent and responsible data, AI and digital technologies into Mars global portfolio of confectionery, petcare, pet services and food businesses. This work positions Mars to further embrace market-leading digi