Details 02 July 2021
We might have recently entered the month of July, but just because June is over does not mean brands have to forget about Pride Month or the LGBTQ+ community.
Last month, brands stepped up to show their support for the LGBTQ community. LEGO, for example, created a LEGO Everyone is Awesome set inspired by the rainbow Pride flag while LOEWE Singapore lit the entrances of its store at ION Orchard pink. Naumi Hotel Singapore also partnered LGBTQ online publication Dear Straight People for a campaign featuring a married gay couple and gave away a free staycation voucher for one of its rooms. Agencies also threw their weight behind the LGBTQ+ community by changing their logos to rainbow-coloured ones. VMLY&RCOMMERCE also launched a global Proud Pronoun Project where individuals had an option to choose their gender pronouns and turn them into illustrations to use as their Teams or Zoom display backgrounds.
Naumi Hotel SG spotlights real life same sex couple in campaign with Dear Straight People
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Daily Debrief: What Happened Today
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