Synopsis
Foreign enterprises may resort to alternatives such as in-app notifications, emails and WhatsApp Business Messaging, but telcos will still earn higher revenue as mission-critical messages like one-time passwords require sending an SMS, said the executives.
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Overseas firms operating in India will be charged $0.030 per short message service (SMS) from July 16, double the current rates and almost 20 times higher than the rate telecom operators charge domestic companies. As a result, some foreign companies may be forced to look for alternative means of communication, said industry executives.
Foreign enterprises may resort to alternatives such as in-app notifications, emails and WhatsApp Business Messaging, but telcos will still earn higher revenue as mission-critical messages like one-time passwords require sending an SMS, said the executives.
SMS traffic back to nearly 1 billion per day under new system to check pesky messages
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SMS traffic back to nearly 1 billion per day under new system to check pesky messagesBy
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Synopsis
The volume of SMSes delivered per day had declined almost 30% to 700 million in the first week of April as business entities held back on sending promotional SMSes to avoid failures.
ET Bureau
India s mobile SMS traffic has reached close to a billion SMSes per day, similar to the levels before the new regime was implemented on April 1, thus showing increased adaptability to the blockchain technology-based system to filter pesky messages.