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Newly launched Indian make-up brand asa Beauty has developed a range of refillable make-up products with meticulously designed aluminium packaging to offer consumers a luxurious experience without compromising on sustainability. The brand launched in January this year with a product range including lipsticks, concealer, powders, and cheek tints. Most notably, the brand uses a smart refillable and reusable system to minimise wastage and reduce plastic consumption. The brand was founded by Asha Jindal Khaitan and her daughter-in-law Sukriti Jindal Khaitan. Asha is a veteran in the health and beauty industry, who co-founded the nutraceutical brand Pure Nutrition. The family is also closely associated with the Jindal Naturecure Institute in Bangalore.

Asha jindal khaitanSukriti jindal khaitanJindal naturecure instituteSukriti jindalBrand innovationPackaging amp designHall asia pacificClean amp ethical beautyGreen cosmeticsColor cosmeticsஆஷா ஜிண்டால் கைதன்சுக்ரிதி ஜிண்டால் கைதன்ஜிண்டால் இயற்கை நிறுவனம்சுக்ரிதி ஜிண்டால்பிராண்ட் கண்டுபிடிப்புப்யாகேஜிஂக் ஆம்ப் வடிவமைப்பு