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Colombian avocados face demand challenges in North America
The volume of avocados coming out of Colombia is on the rise.
“The planted areas are increasing year after year,” says Baptiste Kervyn, CEO Green SuperFood Colombia. “However two factors affect supplies in the short term.” Those are the effect the heavy rains had on the avocado growing regions in the first quarter of the year resulting in fruit still “holding” on the trees rather than being harvested two to three weeks ago already. Secondly, Colombia is also contending with protests which have severely restricted the logistics routes in the country for most of the month.
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Long a familiar feature in European supermarkets, Colombian avocados are coming to the United States. A new industry organization, the Colombia Avocado Board (CAB), has been formed to promote the fruit in this nation.
William Watson, formerly of the National Mango Board and the National Watermelon Promotion Board, will serve as managing director.
“Colombia is the newest origin,” observes Emiliano Escobedo, executive director of the Hass Avocado Board. “There’s a lot of investment going into Colombia. Volume out of Colombia has been relatively small,” but, he notes, “it’s a relatively young industry, with great potential.”
The CAB will promote Hass avocados.