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Subscribe ‘Biggest priority’: Bayer seeks to capture pan-India vitamin market with newly formed local team and star SKUs By Tingmin Koe Bayer has officially launched its consumer health division in India and the German MNC is eyeing penetration into both metro and rural vitamin and mineral supplement (VMS) markets with its reformulated bestseller Supradyn. Bayer officially set up its consumer health division in India in May. Prior to this, it has been licensing the sale of its consumer health products such as VMS brand Supradyn and over the counter analgesic brand Saridon to local Indian firm Piramal’s consumer products division.

Becozymc forteBenadon bayerSandeep vermaBayer consumer health divisionBayer consumer health division indiaBajaj consumer carePharmako biotechnologiesRecommended dietary allowanceசந்தீப் வெர்மாபேயர் நுகர்வோர் ஆரோக்கியம் பிரிவுபஜாஜ் நுகர்வோர் பராமரிப்புபரிந்துரைக்கப்படுகிறது உணவு கொடுப்பனவு