Dive Brief:
With the most chaotic parts of the pandemic likely in the rearview mirror, REI on Wednesday released its financials for 2020, including $2.75 billion in revenue and $0 in profit, which the company tied to its investment of $6.3 million into over 400 nonprofit partners. The retailer also said it is debt-free and in a strong cash position.
The outdoors retailer touted one million new members in 2020 and doubled its online used gear sales, according to a company press release. Used gear has been a focus for REI over the past few years especially, as the retailer has worked to increase access to used gear and rentals.
Everything You Need to Know About Green Marketing [Examples & Expert Tips]
In fact, the U.S. sustainability market is on track to reach $150 billion in 2021.
That, in addition to it being better for the environment, is why several companies have gone or are going green in the future.
As marketers, if you work at a green company, all the sustainable things your company does should be marketed.
Today, let s learn more about green marketing, the best strategies to use, and some examples to inspire your own green marketing campaigns.
What is Green Marketing?
Green marketing is when a company focuses on the environmental and sustainable benefits of their product in their marketing assets. It s about the way the products are produced and made.