Everything You Need to Know About Green Marketing [Examples & Expert Tips]
In fact, the U.S. sustainability market is on track to reach $150 billion in 2021.
That, in addition to it being better for the environment, is why several companies have gone or are going green in the future.
As marketers, if you work at a green company, all the sustainable things your company does should be marketed.
Today, let s learn more about green marketing, the best strategies to use, and some examples to inspire your own green marketing campaigns.
What is Green Marketing?
Green marketing is when a company focuses on the environmental and sustainable benefits of their product in their marketing assets. It s about the way the products are produced and made.