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Real estate veterans swap unbelievable transaction stories on a weekly basis. Showings with over 100 guests in a weekend, more than 40 offers on a home, and offers of $100,000 and moreover asking once might have felt akin to a fisherman bragging to his friends about his “big catch,” but have now become a very real and believable part of the marketplace.
With homes flying off the market, is technology still an important piece of an agent’s repertoire, or has that been replaced by good old-fashioned real estate fundamentals like masterful negotiating and marketing?
How to avoid shiny object syndrome
The answer is mixed. While it feels like technology has taken a temporary backseat in an agent’s bag of tricks, it would be foolish to think it doesn’t still hold merit in what an agent brings to the table. How are real estate companies stepping up to the plate to reimagine how their technology supports their agents? And perhaps the more important question, how are real estate
At Coldwell Banker, we create products that support all of our agents in the moments that matter. Whether you’re new to the business or on top of your game, our Technology Suite is by your side, every step of the way.
For new agents, Design Concierge services and a library of customizable marketing assets backs your name with an established brand from day one. For established agents, staying top of mind with existing clientele is made simple through Prospect Square, with its hyper-local “set it and forget it” campaigns, as well as market reports that position you as an industry expert.
At Coldwell Banker, innovation is in our DNA, as explained by David Marine:
“For 115 years, Coldwell Banker has changed the way our industry does business. We were the first to launch a mobile website, develop smartphone apps, and use machine learning. Today, we continue to innovate in collaboration with our network of nearly 100,000 agents to create dynamic products that help them excel in all of the moments that matter.
Our agents are our product architects they tell us what they need, and we figure out how to build it. Then, we keep pushing for feedback from them to make our products better.
Our products give agents an incredible competitive advantage:
Properties using Listing Concierge sold 35% closer to list price than those that didn’t and closed at a 2.6% higher commission rate
Agents using Prospect Square earned 1.75x more than they did before
CBx + Moxi provided teams with a + 15% increase in production
Exclusive Look added a 20% increase
That’s what happens when ingenuity meets excellence. Work More Efficiently at coldwellbanker.com/careers
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