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Johnnie Walker Keeps Walking as It Launches Its Biggest Ever Sustainability Push
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LONDON, April 14, 2021 /PRNewswire/ Johnnie Walker – the world s best-selling Scotch[1] – is today launching The Next Steps initiative, its most ambitious sustainability drive to date, putting the focus firmly on more sustainable socialising for everyone.
Johnnie Walker is collaborating with award-winning drinks pioneer Ryan Chetiyawardana on the future of sustainable socialising. (PRNewsfoto/Johnnie Walker)
The Johnnie Walker Next Steps initiative is the whisky-maker’s biggest ever sustainability push. (PRNewsfoto/Johnnie Walker)
The initiative is a wide-ranging action plan that will see the whisky maker keep walking to become more sustainable by design from grain to glass . The initiative is part of the brand s ongoing efforts to reduce its environmental footprint, restore natural landscapes and reinvent how its whisky is made, distri
Johnnie Walker Keeps Walking as It Launches Its Biggest Ever Sustainability Push
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Kellogg talks rice and wheat sourcing in Europe: ‘Farmers must be supported in the transition to more sustainable practices’ By Flora Southey Kellogg Company is collaborating with farmers in Spain, Italy, and the UK to encourage a transition towards more regenerative agricultural systems, says Dave Fitzgerald, Head of Responsible Sourcing at Kellogg Europe.
Consumers are expecting more from sustainable diets. According to a 2020 Eurobarometer study, 74% of European citizens expect sustainable diets to be healthy, 50% expect them to support the local economy, and 40% expect them to be produced in a way that minimises waste.
The same study also revealed which actors citizens expect to play a role in making our food system more sustainable. Findings indicated that 65% pointed to producers and farmers, 58% said food manufacturers, and in third position, 47% signalled they expect national government