Total Outdoor Media rolls out Koori Country nameplate initiative
June 29, 2021 10:15
Out-of-home media agency Total Outdoor Media has announced the rollout of the Koori Country Nameplate initiative.
The announcement:
Out Of Home (OOH) advertising company Total Outdoor Media has announced the roll-out of a landmark Koori Country Nameplate initiative, whereby each of TOM’s large-format billboards will name and pay respects to First Nations People and the original Indigenous country in which each billboard sits.
As part of the initiative, which will become a permanent fixture on all TOM inventory from this week, each billboard will carry with it a nameplate depicting the corresponding country name of the traditional owners of the land.
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The traditional owners of the land set to be inundated by raising the walls of the Warragamba Dam have launched a federal bid for the protection of the area with Environment Minister Sussan Ley.
The application, made by Gundungurra elder Sharyn Halls, claims the controversial NSW government plan to raise the dam walls by up to 17 metres to cut flood risks to downstream communities will erase landscape features recorded in the Burragorang Valley’s creation story, as well as intersecting songlines.
Traditional owners Sharyn Halls (right) and Kazan Brown stand beside Lake Burragorang.
Credit:Wolter Peeters
The area contains the landscape features from the story of the chase of Gurangatch by Mirrigan, which explains how the landforms were made.
Heritage NSW has blasted the Berejiklian government’s preparations for raising the Warragamba Dam wall, saying consultation with traditional owners was inadequate and modelling was needed to determine the likely impacts to cultural heritage from inundation.