CasiOak: The Casio G-Shock with mainstream appeal
The GA-2100 line’s appeal extends far beyond the traditional Casio G-Shock fanbase February 13, 2021 / 01:25 PM IST
Kikuo Ibe, the father of the Casio G-Shock, is not a watch collector. When this correspondent met him several years ago in Mumbai, he told me that he looks at watches as purely utilitarian objects and that he likes the watches he makes to have as many features as possible.
According to Ibe, the DW-5000C, the first G-Shock, looked the way it did because its design was largely dictated by functionality. That utilitarian philosophy and rugged aesthetic has held sway for over three decades at Casio.