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Using social media to change norms and behaviors at scale Colleagues discuss their work on the phone in the CSquared office in Accra, Ghana. © Tom Saater/International Finance Corporation , including the ones presented by COVID-19. The potential of social media is clear. But can social media campaigns for these issues break through the noise of the multiple messages that populate our social media feeds? And if they do, how does our “online life” translate to “real-life” behaviors? How do we measure the effectiveness and real impact of social media campaigns?   We have been discussing, designing, and thinking these issues for some time. With discussions on Using Entertainment Media to Reach the SDGs  and Using Social Media to Change Norms and Behaviors at Scale, we have brought together researchers, social media and edutainment industry leaders, policy makers from different sectors, donors, and partners implementing and designing these campaigns. These conversations aim

Population foundation of indiaWorld bankVirtual labUsing entertainment mediaUsing social mediaChange normsPopulation foundationFacebook messengerTurkish cypriotsபாப்யுலேஶந் அடித்தளம் ஆஃப் இந்தியாஉலகம் வங்கிமெய்நிகர் ஆய்வகம்பயன்படுத்தி பொழுதுபோக்கு மீடியாபயன்படுத்தி சமூக மீடியாமாற்றம் நியமங்கள்பாப்யுலேஶந் அடித்தளம்