Courtney Chavez
Over the years, beauty trends have ranged from faux freckles to the Kardashian contour. Earlier this year, Pinterest predicted that dewy skin and effortless beauty routines would be at the forefront of the mainstream beauty community. This trend is skinimalism, a.k.a that no makeup makeup look. In 2014, Glossier founder Emily Weiss was ahead of the curve and decided it was time to create a brand that specialized in beauty with a minimalist mindset.
With a lineup of products that help anyone achieve the model-off-duty look, Glossier has become one of the most well-known brands on the market. You ve probably seen their millennial pink branding take over the shelves of your favorite Instagram influencers.
That bouncy hair! The power suit! The lashes! I know I don’t need to convince you that Michelle Obama absolutely stole the show on Inauguration Day with her jewel-toned ensemble by emerging LA designer Sergio Hudson. I really can’t stop thinking about it. She does have
some experience dressing for the occasion, after all. While most of us don’t have a reason to replicate Obama’s monochromatic wide pant and turtleneck combo (though, I wish I did), you’ll want to cop something else she wore that day and it costs just $16. Hint: It’s not exactly obvious, so I’ll give away the secret. It’s her mascara!
If You Like the Natural Lash Look, You ll Love Victoria Beckham s New Future Lash Mascara
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Since her first launch in 2019, Victoria Beckham has been slowly but surely rounding out her makeup range. She started with eyeshadows and eye liners (so we could all copy her signature smoky eyes). Then there were primers and lip tints, followed by her much-anticipated Posh lipsticks, a range of neutrals (and one red!) that paid homage to her former pop star alter ego. And while Beckham looked to the past for her last launch, her new product looks to the future (literally, it s in the name) with her Victoria Beckham Beauty Future Lash Mascara ($28).