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Positive messages encourage safer driver behavior than fear tactics

 E-Mail A new study has shown that films demonstrating responsible behaviour could lead to young drivers taking fewer risks on the road than if they only saw videos aimed at provoking fear of accidents. Over one million people are killed in road accidents each year and drivers below the age of 25 account for nearly half of road deaths. Dr Yaniv Hanoch, Associate Professor of Risk Management at the University of Southampton said, Governments around the world have adopted a plethora of interventions aimed at encouraging safer driving, the majority of which use fear-based content, such as graphic depictions of sudden car crashes. We are all familiar with the UK Government s Think campaign, especially at this time of year.

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