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Social influencers can boost attention paid to brands yet erode sentiment toward video, research finds
The social media world is awash with people hawking products, services and, of course, themselves. But how much influence do the “influencer marketers” really have?
It’s a question for which there aren’t many solid answers. The detailed data is conspicuous in its absence for a sector that’s gone viral: The influencer marketing industry has reached a global valuation of around $10 billion, up from $2 billion a few years ago. There are at least 1,100 influencer marketing agencies, linking brands with influencers eager to promote them.
Abbvie bets on strong Humira rebound
Stephanie Goldberg, Crain s Chicago Business
Print
AbbVie is finally offering answers to questions investors have been asking since the drugmaker spun off from Abbott Laboratories in 2012: How badly will the loss of patent protection for AbbVie s top-selling drug hurt and how long will it take to recover?
For the first time, AbbVie last month gave detailed projections for revenue trends after Humira loses protection from generic competition in the U.S. CEO Richard Gonzalez told an investor conference that sales will decline when Humira copycats invade the U.S. market in 2023, rise modestly in 2024 and reach high-single-digit growth in 2025 and beyond.
Blink is an owner and operator of charging stations that power up electric vehicles
There is nothing about the finances of Blink Charging Co. that would suggest it s one of the hottest stocks in America. It s never posted an annual profit in its 11-year history; it warned last year it could go bankrupt; it s losing market share, pulls in anemic revenue and has churned through management in recent years.
And yet a hot stock it is. Investors have bid Blink s share price up 3,000 per cent over the past eight months. Only seven stocks out of about 2,700 that are worth at least $1 billion have risen more over that time. The reason: Blink is a green-energy company, an owner and operator of charging stations that power up electric vehicles. And if investors are certain of one thing in the mania that is sweeping through financial markets, it is that green companies are can t-miss, must-own investments of the future.