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Jacksonville author s marketing strategy: buy a book, get a shot

After being rejected by publisher after publisher, Frank Reteguiz found inspiration for a unique marketing scheme in the pages of his own book. The Malediction of Llewyn Glass, Reteguiz s first full-length novel, is largely set in a bar, where the main character tells his deal-with-the-devil tale in a series of flashbacks.  That inspired Reteguiz to start his Buy a book, get a free shot campaign. He s marketing the book at Jacksonville-area bars, setting up a table and offering to buy a well drink for anyone who purchases a book.  Boredom feeds creativity, Reteguiz said. I just thought it would be a cool way to market myself, to separate myself from other artists.

Honoring local pioneers: CHS hosts Black History Month program

Honoring local pioneers: CHS hosts Black History Month program From Staff Reports CHIPLEY Chipley High School hosted a Black History Month program Monday, February 22. The program honored several Washington County pioneers and featured virtual guest speaker, Senator Bobby Powell, Jr., as well as performances and presentations by school district staff and former and current students. The these was “Love Wins over Adversity – Know the Past; Shape the Future.” Honored at the event were: Marvis Jett, the first Black secretary to work at the Washington County School District office. She worked for WCSD for more than 36 years and is known within the district as a dedicated substitute teacher, a role she has served since 2002.

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