Children at the NRM in York as part of the #LoveYork campaign A CAMPAIGN has been launched today (January 14) to champion York’s diverse range of indie businesses and attractions. The #LoveYork spearheaded by Make It York, focuses on shopping locally and will put a spotlight on some of York’s best businesses and celebrate their unique stories. The campaign includes a new number of new initiatives, competitions and awards designed to engage residents, businesses and virtual ‘visitors’ to the city during lockdown and beyond. The new #LoveYork hub will also promote the virtual ‘York At Home’ experiences available in the city alongside the takeaway and online delivery options York businesses are promoting.