Last modified on Thu 11 Mar 2021 04.59 EST
An advert for the menâs fashion brand Suitsupply, featuring models in an orgy setting, kissing open-mouthed with tongues, has created anger online.
The tagline of the advert â âThe new normal is comingâ â nods to the end of the pandemic and the bacchanalian promise of a post-Covid era that some analysts have called âthe roaring 20sâ.
One commenter on Suitsupplyâs Instagram page asked: âHow does this sell suits?â while another wrote: âStick to what youâre good at. An attempt at woke marketing is definitely not it.â
However, the companyâs CEO and founder, Fokke de Jong, has defended the advert, telling the Guardian: âPost-pandemic life is on the horizon. Social distancing for extraordinary long periods of time has conditioned us to fear [the] proximity of others. The campaign is simply a positive outlook on our future where people can get back to gathering and getti
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