Nitzan) .these findings are a warning signal to the authorities to focus information campaigns on sensitivity to the ethnic and gender differences in the attitudes towards the vaccine. Evidence that a significant portion of the population in many countries may hesitate or refuse to get vaccinated against COVID-19 has highlighted the need for demand generation strategies, such as engaging trusted sources to advocate for vaccination. The aim of this study was to determine ethnic, gender, and education differences in Israel in the attitude towards the new COVID-19 vaccines, prior to their December 2020 introduction. This information could help guide development of policies for promoting uptake of the vaccine in different communities.