Apr 12, 2021
SPONSOR
Alterra Mountain Company announces its plans to invest $207 million in capital improvements for the upcoming year, including transformational base area and on-mountain developments at Steamboat, Deer Valley Resort, Squaw Valley Alpine Meadows and Mammoth Mountain.
This year’s $207 million plan includes $111MM in significant resort projects, $31MM in enterprise technology systems, $65MM in resort maintenance and planning to continue to support the company’s commitment to enhance the guest experience.
“This past season has proven that our guests are loyal, passionate and looking forward to the many seasons ahead, and we plan to provide them with a premier guest experience as we focus on the long-term future of our mountain destinations,” said Rusty Gregory, CEO, Alterra Mountain Company. “Alterra Mountain Company has exceeded our initial five-year goal to invest over half a billion dollars into our destinations, in just four years. We continue to be
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