Tribal SG content strategy lead Benjamin Lee joins independent creative agency Details 16 February 2021
Benjamin Lee, head of content strategy at Tribal Worldwide Singapore, will be moving on at the end of the month to lead the creative teams at PROTOCOL its new content platform Gen X Singapore, and its subsidiary Unmastered as creative director. Lee, who is also famously known as Mr. Miyagi, told
MARKETING-INTERACTIVE that he is looking to help spark as many attention-grabbing and effective ideas for clients. He is also looking to excite clients, both current and prospective ones, about the possibilities of the communications they put out.
16 February 2021
The hype around invite-only audio app Clubhouse is only growing. Ever since Tesla founder Elon Musk hosted an audio-chat on Clubhouse with Robinhood CEO Vald Tenev on the platform, the platform exploded with two million downloads on the App Store and about 10k downloads on the Google Play Store as of January 2021, market intelligence company Sensor Tower said.
Founded by Alpha Exploration Co. which is led by CEO Paul Davison, in Asia, the app has become popular among industry players in Asia, including AirAsia Group CEO Tony Fernandes, Fave founder Joel Neoh, Grab group VP of marketing Cheryl Goh, CEO of Sinovation Ventures and AI expert Kai-Fu Lee, and co-founder of myBurgerLab Renyi Chin who have scheduled and participated in chats. Influencers including Malaysian Jenn Chia and Singaporean Wendy Cheng, who is also known as Xiaxue, have also joined the app. At the same time, Tribal Worldwide Singapore recently jumped on the Clubhouse hype by gett
Unlike other years, this year in the
MARKETING-INTERACTIVE newsroom we saw a higher number of agencies showing off their creative prowess during the festive Chinese New Year period. From augmented reality to social campaigns, agencies are spreading love and joy this Chinese New Year.
Agencies are known to solve problems, was the sentiment put forth by Terence Teo, Meet Isaac’s co founder – and this year there are tons of pain points when it comes to gathering and visitations. COVID led to the acceleration in the use of digital and technology for us to solve new problems which we have traditionally never experienced before. The team has always wanted to do a pet project where we could unleash our creativity and solve real-life problems, while having fun. So we when this idea sparked, everyone jumped on it. The announcement of the limitation during visitation could have been a real bummer midway of the project, but the team did not let that deter them, and instead, worked
This post is sponsored by Tribal Worldwide Singapore.
While technology has always been a great enabler for businesses, the pandemic has positively fuelled digital adoption across organisations. The global crisis forced more consumers online, and marketers had to get creative fast in order to remain competitive.
Speed and accuracy were paramount to success. In 2020, it was all about how quickly you could launch a marketing initiative and influence the right people at the right time.
Hyper-personalisation was the word on every marketer’s lips and companies turned to enterprise marketing technology stacks for answers. The right technology stack empowers companies to not only experiment and try new things on the fly, but also do the same things in smarter, and more cost-efficient ways. What’s more, the resulting consumer behaviour data meant companies facing an uncertain future could now measure the impact of their marketing activities to focus on what worked when it mattered m
Candidates will have 90 seconds to "Tell me you are content strategist without telling me you are a content strategist", which is a nod to a currently trending meme.