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One of the niche print markets hit hard during the pandemic was the luxury hospitality segment. So much so that ‘the new normal’ has already made some printed products used in the sector redundant. At the same time, it has opened doors for new product verticals. Arjun Dewan, partner at Nandini Aakarshita, a Gurgaon-based startup, which offers print services to luxury hotels, gives the lowdown