| 10 February 2021
The ongoing trend towards broadband entertainment and work has been revealed clearly in the Q4 2020 OpenVault Broadband Insights (OVBI) report which has found that average data consumption approached half a terabyte (TByte) at the end of 2020.
The study discovered that traffic on broadband networks rose by more than half in the quarter and per-subscriber average data usage for Q420 was 482.6 GB per month, a 40% increase over that consumed in 4Q 2019 and a 26% increase over the third quarter average. At the same time, broadband providers saw subscriber increases of 6.5%, creating a net effect of 51% more broadband traffic. Q420 median usage rose 54% year-over-year, to 293.8 GB per month from 190.7 GB in 2019.