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He added that the project will be commenced after the pandemic situation subsides. Similarly, another PTDC official spoke with reporters about the roadmap for the digital tourism platform, revealing that the service will include offerings like “a 10-year roadmap for tourism promotion, a 5-year action plan and a backdrop on national minimum standards for the hospitality sector”. In detail, the official also mentioned that the platform ‘Brand Pakistan’ will promote the country’s tourist destinations worldwide through virtual galleries, videos, and detailed documentaries. He also explained that the platform would essentially sport a user-friendly interface for tourists to easily scroll through the content.

Pakistan tourism development corporationNational tourism action planBrand pakistanAftabur rehman ranaபாக்கிஸ்தான் சுற்றுலா வளர்ச்சி நிறுவனம்பிராண்ட் பாக்கிஸ்தான்