Govt urged to activate its horticulture export body
Business
April 21, 2021
ISLAMABAD: Ahmad Jawwad, an expert on horticulture exports, on Tuesday urged the government to take notice of Pakistan Horticulture Development Export Company’s (PHDEC) failure to play its due role in enhancing this sector’s exports and decide if it s worth it.
“To date the country has no export strategy for this emerging industry and Pakistan’s share in international market is meager,” said Ahmad Jawad, Vice President of Pakistan Businesses Forum and former chairman FPCCI Standing Committee on Agriculture in a statement. Jawad said according to 2015 IFPRI IMPACT projections, Russia’s demand for fruit would the fastest growing category in food demand, reaching $11.4 billion and same was true for China, which could be a tremendous opportunities for Pakistani fruits.
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