Printing Process: Offset, hot foil stamping Atlas Branding is a design, packaging and web design studio based in the Southeast, Asheville NC that focuses on crafting brand experiences for food and beverage, as well as consumer product and lifestyle brands. Atlas Branding was approached by client Poppy Handcrafted Popcorn, a gourmet popcorn company in Asheville, NC to help the client break into the boutique wholesale and gift markets. Over five years, Atlas worked closely with Poppy to design and develop an overarching brand position and packaging design theme that could be extended from their market bags to their higher end speciality holiday packaging lines from year-to-year.