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Meredith grows POC print presence with EatingWell Better Health Guides - News - MM+M

Meredith’s Targeted Media Health group has expanded its point-of-care print presence with the debut of EatingWell Better Health Guides. The publication joins People Health, People En Español Salud, Time Health and Health Reports in the company’s POC-only portfolio. The EatingWell Better Health Guides represent Targeted Media Health’s most recent attempt to leverage a hugely popular consumer brand – some 7 million readers across channels, according to managing director, Meredith Targeted Media Health John Kenyon – in the point-of-care realm. Each 16- or 32-page issue will focus on a single health condition and address ways of treating it via better nutrition. As with the other TMH publications, the EatingWell guides are produced by the consumer title’s editorial team.

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