Barbados Tourism looking for new CEO
1 hour ago
The current interim CEO is leaving to take on a new responsibility with the Grenada Tourism Authority.
Applications are being accepted through May 27, 2021.
The current Interim CEO, Petra Roach, is leaving to head to Grenada to take up a new opportunity with the Grenada Tourism Authority.
The year 2020 saw the global tourism industry experience change at rapid and unprecedented levels, creating major challenges for the industry but also resulting in new growth opportunities for premier destinations. The new CEO will develop appropriate strategies for the effective management of the marketing function for Barbados to maximize the contribution of tourism to national economic and social goals.
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Some of the participants in the COVID-19 sensitisation training for tourism workers, May 13, 2021. (Picture by Reco Moore) Social Share
The Barbados Tourism Marketing Inc. (BTMI) is continuing COVID-19 sensitisation training exercises with frontline workers in the tourism sector.
Manager, Product Development (Innovation & Strategy), Terry Vanterpool-Fox, while speaking during a session at Hilton Barbados this morning, said that the programme last year was a success as many workers in the transport sector were trained and received certification.
She said there were more than 1 400 transport providers, including taxi operators and public service vehicle drivers and more than 700 were trained.
Vanterpool-Fox said there was evidence that the sessions were meaningful and producing positive results. She pointed out that during a workshop last month the head of the COVID Monitoring Unit Ronald Chapman announced that none of the taxi operators had a record of transfer
May 11, 2021
Disclaimer: The views and opinions expressed by this author are their own and do not represent the official position of the Barbados Today Inc.
by Guy Hewitt
The frantic search for a CEO of the Barbados Tourism Marketing Inc. (BTMI) is matched in recent memory only by the hunt for Winston Hall.
But this is no laughing matter for tourism is the lifeblood of our economy, accounting in 2019 for 36.2 per cent of GDP. Due to COVID-19, thousands of households: workers, managers and owners alike are under immense financial pressure but political interference is making a bad situation worse.
In 2019, William ‘Billy’ Griffith, the BTMI CEO credited with turning around Barbados’ tourism product and bringing record numbers of visitors, advised he was relinquishing his job to give the organisation an opportunity to recruit a new leader and ensure a smooth transition. This is now 2021 and still no one is in post. We can only presume that he was pushed.
Roach set to chart a new path for Grenada s tourism – NationNews Barbados — nationnews com nationnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nationnews.com Daily Mail and Mail on Sunday newspapers.
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Barbados Tourism Marketing Inc. (BTMI),
Petra Roach has officially been announced as the new chief executive officer for the
United
Kingdom, director of sales and marketing for the
U.S., global head of markets and interim CEO. She successfully elevated the Barbados brand to its current heights and has been instrumental in
Barbados’ increase in airlift, the GTA said in its announcement, adding her in-depth knowledge of both marketing and the tourism industry will be a welcomed skillset to her new role.
The board of directors of the GTA said it recognized the importance of international marketing expertise and powerful relationships and contacts within the tourism and airline industries as a requirement for the role of CEO. In this position, Roach will lead the destination through its pandemic recovery process, placing an emphasis on innovative and competitive marketing campaigns. The GTA calls this “an exciting and game-changing time for