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Engine Media Announces Completion of Acquisition of Sideqik

Engine Media Announces Completion of Acquisition of Sideqik
mobilitytechzone.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mobilitytechzone.com Daily Mail and Mail on Sunday newspapers.

Engine Media Further Enhances Data and Media Solutions Business with the Acquisition of Sideqik

Engine Media Further Enhances Data and Media Solutions Business with the Acquisition of Sideqik
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E-Vision launches new initiative to measure TV audience

E-Vision launches new initiative to measure TV audience DUBAI, 5 hours, 24 minutes ago E-Vision has launched a new initiative identifying the audience s selections, trends, and desires from eLife, the region’s largest and most successful IPTV service that is set to put the UAE at the forefront of TV audience measurement in the Mena region. Television Audience Measurement (TAM) system identifies the number of views and the interests of TV viewers, so that TV stations can develop their programs to match the desires of their audience and to air them at the most appropriate timings. For many years, the Mena TV industry has had to rely on telephone surveys for audience information, whilst broadcasters around the world have had access to people metering (direct recording of TV viewing) to measure and understand audience nature. This is about to change with E-Vision’s initiative.

Mythological content viewing on TV goes up again with states under lockdown

With a majority of states under lockdown, it is a repeat of last year s trend for television networks, with viewers showing a greater proclivity to watch mythological shows, Broadcast Audience Research Council (BARC) said on Tuesday. During the nationwide lockdown last year, re-launching mythological fiction shows like Ramayana and Mahabharat had paid rich dividends for the national broadcaster DD, keeping it ahead of all in viewership ratings. It can be noted that many states have been under a lockdown since mid-April due to arrest for the spread of the second wave of infections. However, there has not been a nationwide lockdown this year.

Radio isn t on mute Mamela We can hear you

While last year was a trying one for the radio industry, it also once again proved its value and agility. If there was a year to prove that radio is tenacious, agile, tactile and versatile, 2020 was it. Add elements of care, compassion, fun and understanding alongside information, entertainment and news, and you really do seem to have the perfect media ‘friend’. While the country was changing gears between lockdown levels, making sense of the new normal and telling the person on the other side of their buffering screens, “You’re on mute, we can’t hear you,” radio was turning up the volume and delivering a message that was loud and

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