Page 3 - பார்வையாளர்கள் அளவீட்டு News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Engine Media Announces Completion of Acquisition of Sideqik
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Engine Media Further Enhances Data and Media Solutions Business with the Acquisition of Sideqik
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E-Vision launches new initiative to measure TV audience
DUBAI, 5 hours, 24 minutes ago E-Vision has launched a new initiative identifying the audience s selections, trends, and desires from eLife, the region’s largest and most successful IPTV service that is set to put the UAE at the forefront of TV audience measurement in the Mena region. Television Audience Measurement (TAM) system identifies the number of views and the interests of TV viewers, so that TV stations can develop their programs to match the desires of their audience and to air them at the most appropriate timings. For many years, the Mena TV industry has had to rely on telephone surveys for audience information, whilst broadcasters around the world have had access to people metering (direct recording of TV viewing) to measure and understand audience nature. This is about to change with E-Vision’s initiative.
While last year was a trying one for the radio industry, it also once again proved its value and agility.
If there was a year to prove that radio is
tenacious, agile, tactile and versatile, 2020 was it. Add elements of care,
compassion, fun and understanding alongside information, entertainment and
news, and you really do seem to have the perfect media ‘friend’.
While the country was changing gears between
lockdown levels, making sense of the new normal and telling the person on the
other side of their buffering screens, “You’re on mute, we can’t hear you,”
radio was turning up the volume and delivering a message that was loud and
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