Television advertising resilient in May, volumes rise 64% YoY: BARC data business-standard.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from business-standard.com Daily Mail and Mail on Sunday newspapers.
As the countdown begins for the 2020 Tokyo Olympics, brands sponsoring the mega sports event are treading cautiously. The growing public opinion against the games has compelled brands to reconsider their move to go full throttle with their gaming-linked advertising...... Read More.
The News Broadcasters Federation has stated that all its current members duly complied with requirements of the 25 Feb issued Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 ( IT Rules, 2021 ) by providing required information of their entities....... Read More.
Mumbai: Hindi general entertainment channel (GEC) Star Plus continues to maintain its hold on the top position in the list of channels on the pay platform, according to the Broadcast Audience Research Council of India (BARC) for Week 22 (29 May to 4 June). The channel recorded an average minute audience of 2873.92, thanks to its show Anupamaa, which has remained a viewers'
Star Utsav has topped the list of most-watched Hindi GEC channels across all platforms, released by the Broadcast Audience Research Council of India (BARC) for week 21 (22 May to 28 May 2021). The channel also bagged the top spot in the list of free platforms, while it was placed sixth in the list of paid platforms.
Advertising volumes on television between January and April this year surged to 39 per cent, a multi-year high, versus the same period in 2020, the Broadcast Audience Research Council of India (BARC) said. The trend is in line with what has been visible since the unlock phase began last year, when pent-up demand began pushing up ad volumes on TV. However, advertising experts said the year-ago period, especially April, was constrained by the nationwide lockdown, and warned that the coming months could be challenging owing to the second Covid-19 wave. BARC said television continued to be resilient even during tough times. “Advertisers continue to rely on television to reach out to the right audience in spite of Covid-19 limitations and lockdowns in various parts of the country,” Aaditya Pathak, head, client partnership and revenue function, BARC India, said.