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Apple’s App Tracking Transparency is so good, it s driving advertisers to Android
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Report: Apple s April privacy update led to major drop in iOS ad spending
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Spotify Audience Network arrives in Australia linking podcast listeners and advertisers
Audio advertising marketplace Spotify Audience Network has launched in Australia, three months after its introduction in the US.
Spotify Audience Network connects advertisers with listeners on and off the streaming platform, including the platform’s original and exclusive podcasts.
Spotify is home to over 2.2 million podcasts.The new product is available to advertisers and third-party podcast publishers from Megaphone, which Spotify acquired last November, and Anchor which powers over 80% of all new podcasts on Spotify, totalling over 1 million podcasts in 2020.
Advertisers are provided with audience info based on demographics (age, gender, and location) and audience segment (for example fitness enthusiasts, gamers, luxury shoppers), with contextual targeting coming later this year.
Spotify makes its Audience Network available in Australia
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