April 30th 2021 14:49
Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021.
There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in a couple of caterpillar cakes for good measure.
For a deeper dive into social media platform innovation, head over to The Social Quarterly Report.
Let’s get started.
Dove – #NoDigitalDistortion
Perhaps the most powerful campaign this month is Dove’s viral social content focused on widespread use of digital distortion in online images. The brand, which has a lengthy history of promoting diversity and authenticity in beauty, and combatting harmful modern beauty standards, is now centring its content on the next generation – the first to have grown up surrounded by social media from a very young age.
Wednesday, April 28 was the 22nd Denim Day. It was also four months and 17 days since I became part of the 97 percent.
For those lucky enough to be unfamiliar, April is Sexual Assault Awareness Month. Denim Day is a solidarity campaign to memorialize the 1998 decision by the Italian Supreme Court to overturn a rape conviction using the defense that a victim’s tight jeans were synonymous with consent. And 97 represents the percentage of women aged 18 to 24 who have experienced sexual harassment in public spaces.
This world is facing more than one pandemic, and one of those is sexual violence.
Every 73 seconds, an American is sexually assaulted. Three out of four of those go unreported. And when they are, the assailants are less likely to go to jail or prison than any other criminals.
Ehlinger testified before the ethics committee on Wednesday, Fox News reported. The committee unanimously agreed that the accusations against von Ehlinger are “unbecoming” and that the representative should not receive pay or benefits, nor return to Capitol grounds and that a substitute legislator fill his place, the Idaho Press reported.
Von Ehlinger pleaded the Fifth during his testimony Wednesday at the recommendation of his legal counsel, Fox News reported. The committee said that his testimony cannot be used in criminal court cases under Idaho state law.
The accuser used the name Jane Doe to protect her identity during the hearing, but some blogs and Republican Rep. Priscilla Giddings had revealed her identity in social media posts, which were removed shortly after, according to Fox News.
3 The U.S. Army Corps of Engineers Chicago District hosted a number of events in April 2021 to recognize Sexual Assault Awareness and Prevention Month (SAAPM). This year’s Army theme was Building Cohesive Teams through Character Trust and Resilience. Protecting Our People Protects Our Mission.
Events included Teal Tuesday to show support of SAAPM and survivors; a walk/run/ride virtual 5K; Denim Day; and Ask-a-SARC Day in which several sessions were held on relevant topics surrounding sexual assault such as Reporting Options & Resources, the Complaint Process, and Cyberstalking and Internet Safety.
“The recognition of this month is to raise public awareness about sexual violence and its effects on communities, schools, and workplaces,” Stasi Brown, Chicago District’s Sexual Harassment/Assault Response and Prevention Victim’s Advocate, said. “The goal of the events that we hosted was to increase our awareness of sexual assault, and celebrate survivors.