How Apple s iOS 14.5 Release Could Impact Advertisers
Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze.
Most of your sales come from paid ads on Facebook and Instagram, and your usual process involves retargeting customers who open your app but leave without purchasing anything.
The more app installs you get, the more sales you log. This process is seamless because you’re able to track user activity across apps and optimize your ad spend as you see what works and what doesn’t.
But, with this week s release of IOS14.5, the data you collect from Apple mobile devices will change. Here’s how.