15th April 2021
Premier Foods is adding to its Mr Kipling range with the introduction of Chocolate Tarts. The brand highlighted that the new variant comes amid a resurgence of people looking for “smaller, permissible sweet treats” at home with the sector growing 12.3%.
Mathew Bird, Brand Director for Sweet Treats at Premier Foods, commented: “The launch of Mr Kipling Chocolate Tarts allows retailers to cater for a broader demographic with their cake range, bringing a favourite flavour and popular format together to appeal to younger shoppers. The launch will also appeal to traditional convenience shoppers, who are continuing to purchase smaller treats, making them more inclined to pick up a cake as an impulse purchase.
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Diageo has completed its acquisition of Chase s premium spirits brand The acquisition of Chase Distillery by global drinks brand Diageo has now been finalised for an undisclosed sum. Announced in October last year, the conclusion of the deal follows the Competition and Markets Authority’s confirmation of regulatory clearance on February 11. Everything has gone through, said Chase director James Chase. This starts an exciting new chapter for the brand in Herefordshire. It will be business as usual, he added. As a family we will still have the site and the distillery and other tenants on the site will not be affected, and for the very short term, things won t change for the brand but over the long term, more resources will be invested in the site and in the shop.
Diageo completes Chase acquisition thespiritsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thespiritsbusiness.com Daily Mail and Mail on Sunday newspapers.