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IN ADDITION TO training, competition and coursework, college jocks in America will soon have another concern: building their personal brands. At least 16 states have passed laws to let them profit from their names, images or likenesses. On May 17th Maryland became the latest. Previously those who monetised their fame were banned from competition. The new rules which take effect on July 1st in at least five states mean that college athletes will be able to make money from endorsements, autographs and more. But they still cannot be paid for actually playing, despite bringing in billions of dollars for their universities every year. Why and how are they battling to earn money?

United statesBrian goffSupreme courtNational labour relations boardNational college players associationNorthwestern universityNational collegiate athletic associationKentucky universityPower fiveWestern kentucky universityஒன்றுபட்டது மாநிலங்களில்பிரையன் காஃப்உச்ச நீதிமன்றம்தேசிய தொழிலாளர் உறவுகள் பலகைதேசிய கல்லூரி ப்லேயர்ஸ் சங்கம்வடமேற்கு பல்கலைக்கழகம்