Natural and organic brands catering to alternative eating styles and combining better nutrition with convenience are shifting consumer perceptions of frozen to boost purchase intent and sales that could outlast the pandemic pantry stocking surge of 2020, suggests data presented at virtual Natural Products Expo West.
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Functional beverage sales rise, but not all ingredients, benefits gain equally as consumer interest shifts By Elizabeth Crawford Sales of functional beverages are bouncing back after slowing early in the pandemic when fewer people bought on-the-go products, reflecting increased consumer mobility, rising interest in food as medicine and innovation that resonates with health-focused consumers, according to data from SPINS and Nutrition Business Journal.
While the dramatic shift to eating at home during the pandemic helped lift overall sales of natural and organic food and beverages 12.7% to $259bn last year, the benefit was uneven across the industry with sales of functional foods and beverages growing much slower than organic, according to NBJ data presented at virtual Natural Products Expo West last week.
As consumers adopt a more flexible and holistic approach to ‘dieting,’ brands have more room to innovate at the ingredient-level through “mindful omissions and swaps” to create products that appeal to shoppers’ lifestyles, according to new research from New Hope Network’s NEXT Data & Insights.
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One Big Question: Are we passing down the institutional knowledge within the supplements industry that drives responsible growth? – video
May 25, 2021
Institutional knowledge being passed down effectively to the next generation of leaders is critical to ensuring the future of the supplements industry. However, it seems that there is more knowledge going out than coming in, which presents a significant problem for the growth potential of this industry. So how can we address this to create a system where the next generation is well-equipped to lead supplements into the future?
In this episode of Inside the Bottle s video series, One Big Question, New Hope Network s Jessica Rubino talks with Trust Transparency Center CEO Len Monheit about the concerns surrounding the passing down of institutional knowledge in the supplement industry and what steps should be taken to ensure that the next generation of leaders know the history and traditions that are essential