DENVER Days after
relaunching itself with new branding, the driving forces behind Boulder Beer Co. say the state’s first craft brewery will aim to open a new taproom in its namesake city in the next two years.
In an interview with BizWest, Sleeping Giant Brewing Co. president and founder Matthew Osterman said Boulder Beer never really went away after its production and recipes were offloaded by Boulder Beer Co. founders Gina and Frank Day.
Sleeping Giant managed the distribution of the brews since then with minor interruptions to retail store deliveries in certain markets early last year, but the goal soon after the contract brewer took over production was to give the lineup a fresh look.
Boulder Beer Companyshocked Colorado just over a year ago by closing its taproom, laying off its entire staff and ending its forty-year legacy as the state s oldest craft brewery. But a handful of the brewery s most iconic beer brands have lived on, thanks to a contract brewery in Denver, which had agreed in late 2019 to brew, package and distribute those beer for Boulder Beer s majority owner, Gina Day.
Now that company, Sleeping Giant Brewing, is ready to unveil a major rebranding of those beers, along with some name changes, a dramatic new look and a handful of recipe adjustments. Right away when we took over, we said we were going to do this, that Boulder Beer was due for a refresh, says Sleeping Giant founder and president Matthew Osterman. We wanted to put our stamp on it.
Hal Bidlack: "As a space nerd, I know that Huntsville has a robust and important history in the space business, but that does not seem to have been the reason
The donation was acquired through the assistance of Wild Wing Cafe, Asheville. New Belgium wanted to celebrate St. Gerard House and the amazing work the school does to help individuals with autism and support their families in the community.
The donation will be auctioned off in the Mardi Party Silent Auction ending February 16th at 8 PM. It is anticipated to raise well over its value and the entirety of the event will raise an estimated $35,000 for St. Gerard House. To bid on the bike or other items visit givebutter.com/mardiparty. For more information, visit stgerardhouse.org or contact Julia Buchanan at 693-4223, extension 1013.
Photo by Todd Alström. F2020X3 brewed by BeerAdvocate, BeerThugLife, and Crowns & Hops.
Overall, our activity took a hit in 2020 mostly due to the pandemic. No surprises there. A big chunk of our traffic stems from consumers looking up beers before purchasing them and our beer fests (all postponed) generate a lot of traffic and engagement. Restrictions led to less people going out, spending less, and changing their purchasing habits. We also saw some regional and national brewers pull back from markets and reduce new releases, allowing them to focus on growing their home markets and core brands again.